コーヒーの香りを閉じ込めるクレマ（きめ細かい泡）を作り出す内部形状を持ったマグカップ。同じ形状を全国の窯元で生産する仕組みは、ユーザーの選択幅を広げると共に地場産業の活性化に貢献する。割れても破片を送ると新しいカップに交換される生涯補償の付加で、カップと使用者と職人がそれぞれ愛着と尊敬と技の継承として生涯つながる仕組みを構築した。
This mug has an internal shape that creates a crema (fine foam) that locks in the aroma of coffee. The system of producing the same shape at kilns across Japan will broaden users' choice and contribute to the revitalization of local industry. The addition of lifetime compensation, which allows users to send in a broken piece and have it exchanged for a new cup, has created a system that links the cup, the user, and the craftsman for life as an inheritance of attachment, respect, and skill, respectively.
